What happens to your patients between visits? Our CEO and co-founder Jon Olav Hunderi, MD PhD, explores exactly this in The Ophthalmologist — Europe's leading trade journal for ophthalmology.
In the article “Between the Snapshots: The Case for Continuous Engagement”, Dr. Hunderi describes how traditional, appointment-based eye care captures only snapshots of a patient's condition — while the clinically significant changes unfold between visits, where today's care models cannot reach them.
Research shows that about one in four new contact lens wearers stop using their lenses within the first year — most without ever discussing alternatives with their clinician. Dry eye disease, one of the most commonly diagnosed conditions in eye care, fluctuates with environment, season and screen use, making a single annual data point a poor foundation for treatment decisions.
Structured follow-up, continuous engagement, and smarter communication between clinician and patient are not just good practice. They are the foundation of better outcomes — and the next step in how eye care clinics operate.
Digital follow-up does not replace the consultation — it transforms it. When clinicians can review weeks or months of structured symptom data before the patient arrives, changes become visible while intervention is still effective, and care becomes driven by responsiveness rather than the calendar.
This thinking is at the core of what we build at Medicue. More soon.
Read the full article in The Ophthalmologist
👉 Between the Snapshots: The Case for Continuous Engagement
